Target Audience: Psychographic Profile

Name and Age?	Where would they live?
Name: Catherine Davis Age: 14 Gender: Female	Eastcote in a semi detatched three bedroom house with her mum, dad and brother
What type of clothes would they wear? Any particular brands?	Who is their favourite band/artist? Why?
Top shop, river island. New look, Primark Zara, republic. Is stylish and	Jessie J, Maroon 5, One direction, Olly Murs because she likes this hip hop chart music
What do they like to do in their spare time?	What type of music do they dislike? Why?
Play Netball and go swimming	Heavy metal and classical music because it is too boring and not her style.
What is their best memory?	What are they most likely to spend their money on?
Family holiday to Disney World and meeting Jessie J after her concert	CD's and DVDs, make up and bags
What do they aspire to do?	What is most important to them? Why?
Be a dancer or actress and perform at the west end	Her dog Abbie and her best friends Jamima and Amy.
What television shows do they watch?	Who is their hero?
Her favourite TV shows are keeping up with the Kardashians, TOWIE and eastenders	Her hero is jessie J. She likes her because she has met her and thinks she is an inspiration after shaving her hair for cancer.